Director of Marketing

SuperRare

New York, NY, USA Remote

Full time

Aug 18

About SuperRare

SuperRare is a well-funded and fast-moving startup on a mission to reinvent the art market for the digital age. Our platform is a social marketplace for cutting edge digital / 3D / VR creators and a new generation of natively-digital art collectors.

We've built a vibrant online economy for digital art powered by the Ethereum blockchain, with nearly $100M earned by artists and collectors over the past two years.

We are now growing our team and looking for passionate, creative people to join us on our journey!

Marketing at SuperRare

We are looking for a bold, creative Director of Marketing to provide leadership for our core marketing team, setting the overall brand tone and narrative strategy and supporting the company in pursuing rapid, effective growth in a highly competitive and fast-changing industry.

We value creativity, hustle & grit, combined with low ego and the practice of servant leadership. If you're motivated by telling compelling stories and building multi-functional marketing teams with a mission-driven orientation to succeed - you'll fit right in.

We are an all-remote company, but prefer that you have availability during US work hours (PST←→EST) to facilitate better collaboration with your core team. The Director of Marketing will report directly to the CEO.

What you’ll do 

  • You will develop and oversee industry-leading marketing and brand positioning strategies, ensuring we have a short, medium and long term vision and roadmap 
  • You will develop and coordinate growth strategies and data reporting systems
  • You will monitor progress and submit performance reports on acquisition and retention for leadership, the board and investors. 
  • You will manage the full marketing budget and resource allocation
  • You will effectively manage and grow a multi-functional and multi-disciplinary marketing team
  • You will plan and execute campaigns for art exhibitions, high profile auctions, new product launches, and exciting strategic partnerships
  • You will collaborate with product, design, and community teams to seamlessly integrate our brand narrative with all aspects of the customer experience
  • You will own and strategize PR opportunities, coordinating with internal & external PR stakeholders

What you have:

  • You will have several years in a marketing leadership role at a growth-stage company
  • You have come from a consumer marketing background such as fashion, gaming, entertainment, consumer tech etc 
  • Ideally you have strong expertise in two-sided platform or marketplaces
  • You will have a track record of developing & executing creative brand messaging strategies, which has resulted in companies being known for their brand and marketing messaging & positioning
  • You have owned the overall narrative strategy and have overseen the day-to-day marketing operations 
  • You have a track record of overseeing effective data-driven growth strategies with the ability to turn data into actionable goals and tell an effective story of the data to others. 
  • You will thrive working on and with remote teams within a fast-paced startup

Superpowers / bonus points if you can demonstrate:

  • Relevant crypto, art, media or consumer/marketplace experience
  • A coherent vision around emerging digital phenomena like VR/AR, Decentralized Autonomous Organizations (DAOs), the Metaverse, etc.
  • Background in the arts or art history

Who you are:

  • A collaborator; we’re passionate about teams being more than the sum of their parts
  • A truth-seeker; you have strong opinions but hold them loosely - maintaining a healthy skepticism and willingness to evolve when presented with new information
  • A builder; you recognize that in many situations done is better than perfect
  • A craftsperson; our work is our art, and the world needs more beauty in it

The Opportunity:

SuperRare exists at the bleeding edge of a vibrant digital economy seeking to empower creatives all over the world. We believe that digital art, media and crypto-networks represent the future of cultural expression. By providing the platform, tools & technology for artists to become truly independent and self-sovereign - we seek to free artistic expression & advance global culture in both the analog and crypto-native universes.

If working at the tip of a rapidly evolving industry focused on artistic expression and decentralized governance sounds exciting to you - join us as we discover the wild frontier!

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