Social Media Manager, NFT

Coinbase

United States Remote

Full time

Dec 15

Coinbase has built the world's leading compliant cryptocurrency platform serving over 73 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

As Coinbase’s resident NFT expert and unofficial meme-lord, this person will work within our Social team and across Brand, Content, Product Marketing, and Communications to craft creative content that speaks to our core audiences and engages the community. This person will be responsible for developing and driving our overall meme strategy, concepting and executing creative ideas, and partnering with internal teams to creatively bring product and brand messages to life. Memes will live across our social channels, including Twitter, Instagram, Facebook, LinkedIn, Snap, and TikTok. The ideal candidate will have a deep knowledge of cultural and crypto trends, be active in the crypto community, and be willing to experiment with creating entertaining, engaging content. 

 

This person will be able to jump on Discord and be ready to engage various crypto communities in clever and authentic ways.

 

What you’ll be doing (i.e. job duties):

 

  • Lead social strategy for Coinbase NFT on Twitter, IG, etc
  • Help develop Coinbase’s social tone of voice through funny, engaging creative
  • Drive strategy and creative execution of Coinbase memes across our social channels
  • Uncover cultural insights that are relevant to Coinbase’s core audiences and craft memes to engage those audiences
  • Collaborate with world class artists, creators, and entrepreneurs to help Coinbase engage with the NFT community.
  • Cover events like Art Basel and NFT NYC on social media.
  • Interact with crypto/NFT communities on Reddit, Discord, Twitter, etc.
  • Partner with teams across the company to craft messages that support broader strategic goals
  • Build a network of creators externally Coinbase can partner with for ongoing social creative work

What we look for in you (ie. job requirements):

  • Insane meme game … like over 9000!
  • Passion for the internet and online communities
  • Knowledge of the NFT space
  • Stellar social copywriting skills
  • Fluency with core social media platforms with an understanding of the latest social media trends and strategies 
  • Ability to use analytics tools that track success of campaigns and efforts and make recommendations based on quantitative analysis
  • Eagerness to engage and build communities   
  • Open and eager to experiment with new tactics and platforms 
  • An interest in crypto and the economic freedom it can offer. Our mission is to create an open financial system for the world - and we want you to help! 

 

Nice to haves:

  • 5-7 years relevant work experience 
  • Experience copywriting for major brands
  • Experience working with tech/entertainment/culture brands
  • A passion for NFTs and the crypto community
  • Experience in a regulated environment as well as financial tech, crypto or traditional financial services. 



Here’s a bit more about us …

 

Coinbase has built the world's leading compliant cryptocurrency platform serving over 43 million people in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping to build the cryptoeconomy, and increase economic freedom around the world.

 

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning. Second, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.


Read more about our values and culture here.

P32605

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view Pay TransparencyEmployee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.    

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@ coinbase.com and let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Please contact accommodations@ coinbase.com for additional information or to request accommodations.

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Coinbase

Coinbase is the easiest place to buy and sell crypto. Our mission is to create an open financial system for the world.

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