Head of Marketing

ABOUT ANKR

Ankr provides Web3 infrastructure for easy, accessible and affordable deployment of blockchain nodes, API’s, decentralized staking infrastructure and Layer 2 scaling solutions, designed to lower the entry barrier for everyday people, enterprises, and developers to contribute to blockchain ecosystems. Check us out at https://www.ankr.com/

Ankr was founded in 2017 in Berkeley, California. Its founding team and headquarters are based in San Francisco. Ankr’s distributed team of 50+ people operates from offices in San Francisco, Shanghai, Moscow, and Amsterdam.

Responsibilities:

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Coordinate sales and marketing efforts to boost brand awareness

Requirements

• Work experience as Head of Marketing or VP Marketing, preferably within our industry
• Familiar with strongly interested in cryptocurrencies, blockchain, DeFi (decentralized finance) marketplaces 
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• BSc or MSc in Marketing or relevant field